What's Moving the Needle at the Shop

We occasionally like to remind people about what we are trying to create on the shop side, because there are so many cool new brands out there that continue to crop up!

The Big Brand Surf Names like Quicksilver, Billabong, RipCurl, Volcom, etc. once were isolated to little shops that used to dot coast lines. When you were little, you would go to the beach and come back with a shirt or a hat that would bear the mark and people were jealous of you and knew you had been to the beach. That isn't the case anymore with those brands. They are now just about everywhere, including malls in the middle of the country.

While that is great for those big name brands, it killed the unique little surf shop on the coast. The only shops that survived were those that were synonymous with surf towns (like in CA or FL), or those where the owners decided they would like to be surf shop owners as a hobby but running a business didn't really matter.

We chose a different route. We thought there was a way to revolutionize the old school surf shop where you could still find a unique buys that sparked an earlier generation to find stuff no one had ever seen before.

That is why we love brands like Hippy Tree. They totally carry the same stoke that launched Billabong and Quicksilver decades ago and still happen to rock a GREAT product.

So come get that unique buy that you can only find on the coast this year, and help launch the next great wave of surf apparel companies!